AdWiseOnline Campaign raising awareness of manipulative digital marketing practices

A new AdWiseOnline campaign was launched on Safer Internet Day 2024 to help raise children’s and young people’s awareness of manipulative digital marketing practices.

The materials will help to simplify the complex terminology of digital marketing and the legal framework of consumer rights. They provide young people with a clear understanding of their rights, helping them to navigate the digital world responsibly and safely.

Image Credit: AdWiseOnline Campaign – Better Internet for Kids

In addition to this fantastic resource, the European Consumer Centres Network has also developed a toolkit of teaching materials to help discuss consumer issues with young people in school or at home. The toolkit consists of:

  • General introduction
  • Video
  • Quiz

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